World Athletics Certified — Africa's Strongest Marathon Brand 2025

Africa's Strongest Force in Sports

Sports marketing, brand management and procurement that elevates athletes, brands and communities from grassroots to global recognition.

Trusted by World Athletics CAA NFF AFN NPFL NNL IAU
Lagos City Marathon 440,000+ Participants World Athletics Certified Africa's Strongest Marathon Brand 2025 Abuja City Marathon Copa Lagos Beach Soccer Abeokuta 10KM Race Enugu City Marathon Stormers Sports Club IAU African Championship National Sports Festival
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Transforming Sports
Across Africa

We are a sports marketing, brand management, and procurement agency that thrives on dynamism and innovation. With deep relationships with World Athletics, NFF, CAA, and AFN, we promote sporting activities from grassroots to international fame — creating lasting legacies that inspire generations.

Our Story
700K+
Participants across all events
₦4B+
Raised annually from private sector
12+
Major sporting properties managed
54
African nations reached through events
0+
Years delivering world-class sports events
0+
National and global brand partners
0+
Athletes at single-event peak
0 Cities
Active event footprint across Nigeria

Flagship Events

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World Athletics
Access Bank Lagos City Marathon runners
Flagship Property
Access Bank Lagos City Marathon
Africa's Strongest Marathon Brand 2025 — a World Athletics Global Certification. 10th anniversary edition delivered in 2025 with 440,000+ participants since 2016, raising over ₦3 billion annually from the private sector.
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Abeokuta 10KM Race
Heritage Race
Abeokuta 10KM Race
120,000+ cumulative participants since 2019. Long-term commitments from Lotus Bank, Access Bank, Airtel, Rite Foods, JAC Motors and more.
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PremiumTrust Bank Abuja City Marathon
International
PremiumTrust Bank Abuja City Marathon
50,000+ participants. First World Athletics-supervised half marathon in Nigeria's capital. Next edition November 2026.
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From the Frontlines

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CEO of Nilayo Sports Management Limited, Mrs. Yetunde Olopade, Wins Prestigious Newstap/SWAN 5-Star Award
News March 2026
CEO of Nilayo Sports Management Limited, Mrs. Yetunde Olopade, Wins Prestigious Newstap/SWAN 5-Star Award
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Bayelsa State Government and Nilayo Sports Management Limited Announce the Inaugural Yenagoa City International 10KM Race
News March 2026
Bayelsa State Government and Nilayo Sports Management Limited Announce the Inaugural Yenagoa City International 10KM Race
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Nilayo Sports Management MD, Chief Yetunde Olopade Named Among 2025 Top 50 Most Influential African Women in Sports
News November 2025
Nilayo Sports Management MD, Chief Yetunde Olopade Named Among 2025 Top 50 Most Influential African Women in Sports
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Ready to build something legendary together?

When you partner with NSML, your brand connects with millions of athletes, fans, and communities across Africa. More than visibility — your brand stands alongside inspiring stories of people pushing limits.

Trusted Partners & Affiliations